Jay Marin, a senior sports activities govt at Prime Video, stated at present in a be aware to staff concerning the “wow” of the official streamer. Launching on September fifteenth.
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“Our first unique TNF The published delivered the most-watched prime-time evening within the US in Prime Video historical past,” VP Prime Video, international head of sports activities, advised colleagues within the memo (learn it under). “It is a large achievement. throughout our TNF Streaming, we have additionally seen the three largest hours of US Prime subscriptions ever in Amazon historical past – together with Prime Day, Cyber Monday and Black Friday. “
Now, as Marin states, there isn’t any official information from Nielsen but to provide concrete kind to those claims. Nevertheless, whereas we await the precise numbers, clearly, they’re as they have been with the two-episode premiere on September 1 oThe Lord of the Rings: The Rings of EnergyPrime Video could be very upset.
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The Kansas Metropolis Chiefs’ hard-fought 27-24 win over the Los Angeles Chargers at Arrowhead Stadium final week was the primary of 15 video games of the season on the broadcaster Jeff Bezos based in a cope with the NFL scheduled to run over the following 11 video games. Years. Placing their cash the place their hopes and flows are, Prime Video is estimated to have dumped about $1 billion a season to get the unique rights to community matches — a quantity that Bezos and NFL Commissioner Roger Goodell could have talked about from their website whereas watching the Chiefs-Chargers recreation. final week.
Whereas Nielsen’s numbers have not come out but, we do know some actual numbers that Amazon itself set not too way back. In talks with media consumers earlier this 12 months, Amazon anticipated about 12.5 million viewers per recreation. In a linear transition to streaming, this was a dip from the weekly viewers the Murdoch family-owned Fox had averaged in its final full season. TNF final 12 months.
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In the meantime, this is Marin’s full be aware to Amazon staff:
I wished to take a second to mirror on final Thursday evening and share my congratulations and private thanks. On Thursday evening, we made historical past by presenting the primary recreation of the common season in our flagship 11-year settlement with the NFL. By all accounts, Thursday evening soccer On Prime Video it was successful. From the nice manufacturing of the sport, to the standard of the broadcasts that prospects watch at house, Prime Video has confirmed that we’re among the many finest in sports activities media.
To place it in context, let me share some findings with you. TNF’s first unique broadcast supplied the most-watched prime-time night within the US in Prime Video historical past. This is a gigantic achievement. throughout our TNF Streaming, we have additionally seen the three largest hours of US Prime subscriptions ever in Amazon historical past – together with Prime Day, Cyber Monday and Black Friday. And whereas we’re nonetheless ready for official Nielsen scores, our benchmark reveals viewers numbers have exceeded all of our expectations when it comes to viewership. This was additionally a serious technical achievement – our expertise and product groups rose to the problem and delivered an amazing streaming expertise to hundreds of thousands of viewers.
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I could not be extra pleased with all of our groups – everybody throughout engineering/expertise, merchandise, programming, manufacturing, expertise relations, authorized affairs, BA, advertising and PR has labored tirelessly over the previous 18 months to make sure that soccer followers are concerned in all Over the nation you will notice one of the best of us, and in each facet, you’re greater than giving. Your focus in your prospects, exhausting work and dedication has been superb and provoking.
And as we prefer to say, it is all the time “day one”. That is actually true for all of us at present. That is solely the start. We’ll proceed to maintain our deal with prospects, innovate and enhance each week – beginning this week in Cleveland with an enormous Steelers vs Browns competitors recreation!
Thanks once more and congratulations!